Privacy Policy

We are Overland Retail LTD (“we”, “us”, “our”), and we are committed to protecting your privacy. This Privacy Policy provides information on how we collect and use personal data for G.H.BASS EU and it applies to all members of Overland Retail Ltd operates ghbass-eu.com.com, www.ghbass-eu.com/fr-fr/ and G.H.BASS (Beak Street) Overland Retail Limited, [a company registered in England under company number 09318139] of No1 Lawfords Wharf, Lyme Street, Camden, London, NW1 0SF. Overland Retail Limited’s VAT number is 206559701.

This privacy policy (together with our customer terms and conditions applicable in your country and any other documents referred to in it) sets out the information that we collect, the reasons for which we collect that information, and how we may use and share that information. By visiting our website, you are accepting and consenting to the practices described in this privacy policy.

Our Website may contain links to and from the websites of our advertisers, and affiliates, amongst others. If you follow a link to any of these websites, please note that this Privacy Policy does not apply to those websites. We are not responsible or liable for the privacy policies or practices of those websites, so please check their policies before you submit any personal data to those websites.

When you interact with us, whether by using our Website or communicating with us, we may collect the following information about you:

Information you give us: you may give us information about yourself if you sign up for an account on our Website, place an order for products, complete any online forms (such as registration forms, competitions, and surveys), opt in to receive our newsletters and special offers, enter a competition or promotion, participate in social media functions with our Website, or correspond with us (by email, telephone, Live chat, social media or otherwise).This information may include your name, address or location, phone number and email address, date of birth, gender, purchase information, images and financial information (including your credit or debit card details), amongst other information.Information our IT systems collect about you: each time you visit the Website, certain information will be created and automatically recorded by our IT systems. That information includes:Cookies: we’ve set out more details about cookies below, but these small text files can help improve your experience with the Website and make it easier to interact with us. This may include storing your location or language preferences to save you having to re-enter information when returning to, or ensuring that items you wish to order don’t disappear as you navigate between pages on, our Website;Device information: the information provided by your device will differ depending on which type of device you are using (whether it’s a PC, Mac, iPhone, Android, or otherwise) and the settings on that device, but includes the type of device you have (such as an iPhone 6S or Samsung Galaxy S7), the device’s IP address, the browser you are using, your mobile network provider (for mobile devices), the pages you have visited, your time zone and country location, and crash or download error reports.

To make our Website work, including to allow you to order and receive products from our Website, administer your account and to optimise your experience we need to use the information that we collect in a number of different ways. The key purposes for which we use your information are as follows:

To provide you with the products you have ordered: to order products, you can either register an account on our Website (which you may personalise)or transact as a guest. Your information (including name, address, phone number, email address, and financial information (such as debit or credit card details)) will be used so you can submit, and we can process and fulfil, that order. We may also use your information to communicate with you about your orders and account and provide you with customer support when needed. This may require us to provide your information to third parties.To administer, maintain, and optimise our Website, our services and your experience: we want you to have the best experience possible when you interact with us, including using our Website, products and services. To do this, we use your information (including log data, statistical information, and device information) to ensure that the Website and its features and any Wi-Fi networks are functioning correctly, to adapt and customise our Website to better suit your preferences, and to provide pages specific to your language or location.To provide you with customer services: if you contact our customer services team or provide us with feedback for any reason, whether by email, phone, chat, or otherwise, we will use your information (including your name, phone number, and email address) to help us categorise the communication, respond to you, and where appropriate, investigate, and resolve any issue or incident that you may have. We may also use your phone number or email address to let you know the status of, or if there are any problems with, your order;

To administer, maintain, and optimise our Website, our services and your experience: we want you to have the best experience possible when you interact with us, including using our Website, products and services. To do this, we use your information (including log data, statistical information, and device information) to ensure that the Website and its features and any Wi-Fi networks are functioning correctly, to adapt and customise our Website to better suit your preferences, and to provide pages specific to your language or location.

To provide you with customer services: if you contact our customer services team or provide us with feedback for any reason, whether by email, phone, chat, or otherwise, we will use your information (including your name, phone number, and email address) to help us categorise the communication, respond to you, and where appropriate, investigate, and resolve any issue or incident that you may have. We may also use your phone number or email address to let you know the status of, or if there are any problems with, your order;

For advertising and marketing purposes:

Where you have told us you would like to receive marketing communications, unless you tell us otherwise, Overland Retail Ltd will use your personal information (including your name, email address and address) to occasionally send you updates, news, and offers via email, post, or other forms of media. We may use your information, to tailor these messages to you. You may unsubscribe from email marketing communications by modifying your preferences in your account’s profile management section, or by following the opt out instructions in the promotional emails we send you;We use third-party service providers to serve advertisements most relevant to you across your different devices and on others’ websites and mobile applications. In addition to the information about your visits to our website or usage of our mobile application, our service providers may also use the information about your interactions with other websites or applications to target advertisements for products available from G.H.BASS We do not share your personal information with any third party advertisers or networks for the provision of third party advertising on our Services. For information about opting out of targeted advertising and controlling the use of cookies, please see the cookies section of this Privacy Policy;To carry out research, analysis, and surveys on your use of our Website, and views: where you have opted in to receiving communications from us, we may use your personal details (including your name, address, email address, and phone number) to send you polls and surveys to find out your views of our Website and services. We may also carry out analysis of, and research into, the ways that you use our Website so we can optimise the Website and your experience. We may use third parties to carry out any research, analysis, and surveys, or to deliver incentives in return for your participation in polls, as further set out below; andFor your, and our, financial security: for everyone’s safety, we need to ensure that our customers are genuine. To do this, we may use your personal information (including your name, address, and financial information (such as credit or debit card details) to confirm your identity, your credit rating will not be affected. Please note that we do not sell your information without your consent (whether your name, address, emails address, financial information, or otherwise) to any third party.

To provide the Website and our services, we work with a number of carefully selected third parties. To do this, we may share your information with these third parties in the following limited circumstances:Third party service providers for business purposes: to function properly, we rely on a number of carefully selected third parties to provide us with services and products. These include our Digital Marketing agency, courier companies to deliver products, financial service providers to keep us and you secure, analytics companies to enable our marketing, IT/technology providers to support, maintain and provide our technology and IT infrastructure and others. We permit these companies to use your personal information only to the extent necessary to provide us with their services and products; we do not allow these third parties to disclose or use your information for any other purposes. We have high expectations and requirements in their handling of your personal information, as you do in ours, and we hold them to these; Advertisers for marketing purposes: we may provide your information to our advertising and social media partners (including Facebook and Twitter, where you choose) where they require the data to select and serve relevant adverts about our products and services to you and others;Third party service providers to enrich data. We may also enrich, match or combine information we hold about you with data from other sources, for instance by sharing some of your personal data with selected business partners. We do this to better understand your customer profile and interests so that we can deliver customised offers and other personalised services.

Keeping you and your personal information secure is very important to us. We take a number of reasonable steps to try to protect the personal information that you provide, including: • using a Secure Socket Layer (“SSL”) to encrypt the personal data that you send us during the order process (including any financial information such as credit or debit card details);

Requiring you to establish a password to access your account on our Website;Not keeping details of your credit or debit card that would enable any third party to transact using that credit or debit card (such as your CCV number); andRegularly monitoring our servers and IT systems for possible vulnerabilities and attacks. Unfortunately, despite this, the transmission of information via the Internet is not completely secure. We cannot guarantee the security of your personal data transmitted to or through our Website, and any such transmission is at your own risk. In particular, please keep in mind that if you voluntarily disclose personal information online in a non-protected environment (such as a message board, shopping list, or in chat areas) then that information can be collected and used by others outside of our or your control.

We retain your data for up to 10 years, until no longer considered active.

All of the information that we collect, or that you provide to us, is controlled by Overland Retail Ltd for the purpose of the The General Data Protection Regulation and other applicable local laws. You have various rights under the The General Data Protection Regulation and other applicable local laws, including the right to see all of the personal information we hold about you, to require that we correct any inaccuracies in your personal information, or to object to certain information being stored or used (including to ask us to stop sending your marketing communications). If you would like to exercise any of your rights or if you have any questions or concerns about this Privacy Policy, please contact us:

By phone on +44 (0) 800 999 1077 (available Monday to Friday 9:00 to 17:00 UK timeBy emailing us at info@overlandshoes.co.uk; or By writing to us at Privacy Policy Team, Overland Retail Ltd , No1 Lawfords Wharf, Lyme Street, NW1 0SF.

This Privacy Policy was last updated in May 2018. Any changes we may make to this Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back regularly to keep informed of updates or changes to this Privacy Policy.

At GH BASS, we value your privacy and are committed to
protecting your personal information. This Online Privacy Policy section
specifically addresses our SMS/Text Messaging Service and supplements the
general Privacy Policy available on our website
(www.ghbass-eu.com/pages/privacy-policy). Please read this section carefully to
understand how we collect, use, and disclose your information when you interact
with our SMS/Text Messaging Service.

1. Consent By subscribing to our SMS/Text Messaging Service
or otherwise providing your phone number for this service, you expressly
consent to the collection, use, and processing of your personal information as
described in this Online Privacy Policy.

2. Information We Collect When you subscribe to our SMS/Text
Messaging Service, we may collect the following information:

• Phone number: We collect your phone number to send you
SMS/text messages related to our products, services, promotions, and other
relevant updates.

3. Use of Information We use the information collected
through our SMS/Text Messaging Service for the following purposes:

• Sending SMS/text messages: We use your phone number to
send you promotional offers, updates, alerts, and other information related to
GH BASS.

• Customer support: We may use your phone number to respond
to your inquiries, provide assistance, and address any issues related to our
SMS/Text Messaging Service.

4. Third-Party Service Providers We may engage third-party
service providers to assist in the delivery of our SMS/Text Messaging Service.
These service providers are contractually obligated to protect your personal
information and are prohibited from using it for any other purposes.

5. Opting Out If you no longer wish to receive SMS/text
messages from GH BASS, you can opt out at any time by following the
instructions provided in the SMS/text message or by contacting our Privacy
Policy Team using the contact information provided below.

6. Data Retention We retain your personal information
collected through our SMS/Text Messaging Service for as long as necessary to
fulfill the purposes outlined in this Online Privacy Policy or as required by
law.

7. Security We have implemented reasonable security measures
to protect your personal information from unauthorized access, disclosure,
alteration, or destruction. However, please be aware that no method of
transmission over the internet or electronic storage is 100% secure.

8. Your Rights You have certain rights regarding your
personal information under applicable data protection laws. If you would like
to exercise any of these rights or if you have any questions or concerns about
this Online Privacy Policy, please contact our Privacy Policy Team using the
contact information provided below.

Contact Information: Phone: +44 (0) 115 648 0803 (available
Monday to Friday 9:00 to 17:00 UK time) Email: info@overlandshoes.co.uk
Address: Overland Retail Ltd, No1 Lawfords Wharf, Lyme Street, NW1 0SF

Please note that this Online Privacy Policy is subject to
the general Privacy Policy available on our website, and any updates or changes
to the general Privacy Policy will also apply to our SMS/Text Messaging
Service.

Last Updated: June 2023

Please refer to the complete Privacy Policy on our website
(www.ghbass-eu.com/pages/privacy-policy) for more information about our data collection,
use, and disclosure practices.